Italínea Collection
Project Type
Product - Furniture
Date
June 2021
Role
R&D; Product Designer; Project Manager; Interior Designer; UX Research
About
In this project, we developed new surface options and finishes. We added new accessories and functionalities, as well as new product dimensions, all aligned with consumer needs while keeping the product competitive in the market.
This project was an important milestone in the launch of a new line for a well-known custom furniture brand. Our goal was to provide the retail network with innovative products, in line with the latest furniture design trends, both national and international. Through detailed research and a collaborative process, we were able to create solutions that meet consumer needs and desires, offering not only functionality but also a modern and sophisticated touch that reflects the demands of the current market.
Challenges and Solutions: Product Development During the Pandemic
One of the biggest challenges of this project was conducting product development during the pandemic. To ensure progress, it was necessary to revise both the schedule and the project constraints. Given the limitations, we prioritized the use of materials available in Brazil, adapting our processes to meet the collection's launch date.
To maintain the continuity of the project and the planned launch, we adopted an innovative approach. We conducted online and live presentations for the retail network, accompanied by the delivery of physical samples. Additionally, we created high-quality videos of both the products and the showroom, ensuring the best possible exposure for customers and partners.
Showroom
We renovated the showroom and developed new projects to showcase the latest options in finishes, accessories, and functionalities.
Each space was carefully designed with personas representing the brand's target audience in mind. Every detail was crafted to align with the collection's concept and highlight the value of the products.
